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What Makes A Good Explainer Video [A Definitive Guide]

Are you struggling to find what makes a good explainer video? We will find it out today in this guide.

An explainer video has certain characteristics that make it engaging for a visitor:

  1. Make sure the video reflects your company's brand.

  2. The length of the video matters a lot. Keep it short and crisp for the greatest impact.

  3. Make sure there's some humor in your explainer video.

We will now dive deeper and deeper.

An explainer video is short (usually 1-2 minutes), with rich media, narrative, Animation, or stop-motion clips. It narrates what a business does and why it's beneficial for its customers. Explainer videos are so popular right now that there's a chance you're already overwhelmed by their vast number.

Explainer videos are lightweight, small pieces of online marketing that can be used to communicate your product or service to an interested audience as an alternative to long texts and emails.

What makes a good explainer video [Essentials To Know]

The characteristics that make a video great are not the tools and techniques used, but they are more about the story and the art of storytelling.

It is more about telling a story that touches peoples' hearts rather than showing off your product or service. The story must be so compelling that it can build an emotional bridge between the audience and your brand.

The plot should have an intriguing beginning, an interesting middle, and a memorable end. To get an idea of what makes a good story, read up on how screenwriters develop their scripts.

Set up a clear goal for this video

Be clear with what you want your video to achieve. Do you want it to drive sales? Do you want it to increase your followers? Do you want it to gain brand awareness?

Whatever your goal is, state it clearly at the beginning of the video. That way, people understand your message immediately, and they will be more likely to hear what you have to say.

Using the catchy hook at the beginning of the video

Keep in mind that people nowadays have very short attention spans. If you didn't catch their attention in the first 10 seconds, then your video will not be able to achieve the specific goal.

This is why you should use a hook in your video so that the person will be attracted to watch the first 10 seconds.

How many types of explainer videos are there, and which method will work for you?

There are many forms of explainer videos, but the most common ones are:

2D or 3D Animation

2D or 3D Animation is a form of Animation that uses computer graphics to create 3D models and then uses those models in animations. 2D or 3D Animation explainer videos are animation video content that helps viewers understand a product.

Also, it helps to explain the service works of this, and why they should use it. They're under 2 minutes in length and designed for engaging and entertaining.

Explainer videos can help your business by conveying information concisely in a fast-paced way. A good explainer video can be engaging while teaching viewers complex concepts.

Motion Graphics

Motion Graphics explainer videos are effective animated videos. It is making to use graphics and illustrations to tell a story. They feature bright colors and comic book-inspired illustrations. They use it to introduce new products, explain ideas, or make concepts easier to understand.

Motion Graphics are a way of communicating information or an idea using moving images. The images can be drawings, digital illustrations, or footage, and they're often combined with sound effects and music. Also, other audio to create something more engaging than reading a plain text article.

Whiteboard Animation

Whiteboard explainer videos are a type of video often used by businesses to explain the value of their product or service. They're called whiteboard videos because you'll see a hand drawing on a whiteboard in the first few seconds.

You can choose tons of different styles for your product marketing, from blackboards to 3D Animation to full-color Animation.

Whiteboard explainer videos take the viewer through a problem, solution, and the benefits of a solution. Because Whiteboard animation videos are videos that make artists draw pictures on a whiteboard.


Live-Action explainer videos are the next generation of video marketing. They're a great way to stand out from other businesses because they're stunning and easy to understand. So your customers will be able to interact with your message quickly and efficiently.

Yet, they generally have more potential to go viral and get shared across the internet. So which can make them well worth it if you're looking to bring on new customers or spread the word about your business.

Kinetic Typography

Kinetic typography explainer videos are a popular way to simplify and understand a process, concept, or idea. Which use text animations to create an engaging and eye-catching video. This video breaks down complex ideas into simple, hard-to-easy concepts.

A good kinetic typography explainer video should be fun, engaging, and informative. It should tell a story in a way that is entertaining and easily understood by the target audience.

The first step in creating a good kinetic typography explainer video is defining your target audience. Once you know who you're talking to, you can start thinking about the best way to create an explainer video that they'll find useful and enjoyable.

Screencast Videos

Screencast videos show a screen and explain something about the images, text, or actions you're seeing. They can explain anything from what buttons to click on in an app to using a computer program.

Screencast videos are great for showing the viewer how to do something on the computer.

Let's dissect an explainer video.

An explainer video is a combination of many tasks. We will explore all the parts and will become a mastermind.

Engaging Script

An engaging script is a very important part of an explainer video. A bad script can break the magic of your video. But at the same time, a good script can save it from getting boring or, worse, from a viewer's point of view, extremely lengthy.

So what makes a good explainer video? A good script can engage the audience and make them want to watch the video until the end.

An explainer video script must be short, witty, and engaging. If the script is too long, it will be an information overload for the viewers, and they will lose interest in what you are saying.

If it is too short, it will leave the viewers confused, and they won't know what your product or service is all about. So, a perfect script should be very short yet informative enough to leave a lasting impression on the target customers.

A Clear Message

A clear message is essential to creating a good explainer video.

The message of the video must be entertaining, clear, and informative.

Good explainer videos can communicate with the viewers by using facts and figures. A clear message using a variety of techniques so that the video will impact the audience.

A good explainer video should have a catchy opening line or visual element at the beginning to grab the viewer's attention.

Then, there should be supporting elements such as statistics. Also, visual demonstrations strengthen the main message. Your audience will better understand what you mean by your message.

Voice over

If you want to make your explainer video more engaging and memorable, one of the best things you can do is give it a voice. A good voice over will make your video distinctive and keep viewers interested. Also, it helps convey the message in a way that text on a screen.

Voice over is the process of recording a voice to explain a video or story. This can do either the creator or an actor. The voiceover artist may record their dialogue separate from the video creation. Or they may record their voice while watching the video.

Tell a story

Telling a story is one of the most important factors in creating a good explainer video. You can create a video for your business or product to explain your services and how it works.

But, if you cannot tell a story behind it, it will be difficult for the viewer to understand the concept.

Telling a story is an important and integral part of making an explainer video successful. A good story will make your viewers attached to your content, and they will keep watching until the end. The story also adds a human element to your brand, which is very important if you want to build trust with customers.

The detailed guideline for making an effective and attractive explainer video

A good explainer video is short and sweet

The average length of an explainer video is 90 seconds. That may not seem like a lot, but it's just enough time to get your point across without losing your audience's attention. If you can get your message across in less than a minute (like this video does).

A good explainer video is simple and easy to understand

Don't use complicated words or concepts that will be hard for people to understand. Especially if you don't know how much they already know about the subject matter. Instead, keep it simple!

For example, a 2D animation uses stick figures and simple shapes to illustrate what an app can do for you.

A good explainer video makes its audience feel something

Whether it's happiness, sadness, fear, or anger, emotions are powerful motivators. Because that helps us remember things better than rational thought alone would allow us to do so.

You can use them in your videos by creating an emotional connection with viewers through music selection and voiceover choice.

Be Creative

Being creative is not only limited to the audio-visual presentation style. You need to be creative in approaching the subject matter as well. People don't want to see the same old things rehashed and shown to them repeatedly.

Catchy Music

If you can't afford a professional voiceover artist, good background music is the next best thing. It doesn't have to be expensive, but it has to be good quality and catchy enough that people will remember it later on.

To make a good explainer video for your business or product, the most important questions you need to answer

Who is your audience?

When you make a good explanatory video, keep in mind who your main audience is. Because explainer videos play a vital role in helping you to connect with your potential customers.

You should tell what you are doing and give some hints on why people should use your product. If a product provides a real solution to a problem. Because an explainer video encourages customers to use your product by showing their problems.

What is their problem?

When you make an explainer video, you want to make sure that the target audience can identify with the problem that your company solves. It's very important to understand what the audience's biggest pain points are before you begin creating the video.

If your explainer video doesn't solve your target audience's problems, it will be a waste of time and money. Because you don't want to spend time, money, and effort making a video that doesn't give value to your target audience.

What makes your product different from others or even better than others?

Remember when you make an explainer video makes sure your product is different from others or even better than others. The problem with most explainer videos is they are boring, uninspiring, and do not tell the viewer very much. You need to keep your target audience in mind and think about the message you want to get across before you start filming.

Make sure customers understand why they need to buy your product.

It is very important to make sure that your customers understand why they should buy your product. First of all, you need to let them know what the problem is that your product solves. Then, tell them why it is so needed and why it will solve the problem.

And then, you need to explain how your product solves the problem, step by step. Besides, it needs to be clear how your product looks and how it works.

Frequently Asked Questions

What makes a good explainer video for your product or brand?

Ans: Several guidelines make up a great explainer video. A good explainer script is essential, but having a great voiceover artist and animator is key too.

How long should an explainer video be?

Ans: Most successful online explainer videos range from 60 to 90 seconds. It's long enough to complete a story, which helps you connect with your audience. People are used to watching videos no longer than 2 minutes, so it's best to keep your video within that range.

What are the different types of whiteboard animation styles?

Ans: There are many different styles of whiteboard animation, but the most popular ones include: Traditional Whiteboard Animation, Hand Drawing Animation, Chalkboard Animation, 2D & 3D Animation and stop motion animation.

Can I provide my own script or storyboard?

Ans: Yes! You can create your own script and storyboard if you wish.

Explainer videos can help boost the results of your marketing campaigns and increase sales, but only if you do them right.

You should know that you have only 5 seconds to catch the viewer's attention before they decide to leave your website. So, whatever you do - keep it simple.

Try not to use too many colors and details. Show the product from different angles and highlight its main advantages.

Using a story template can help you to create an engaging video that will sell itself without any extra effort from your side.

There are plenty of templates available online, so try to find one that works best for you and use it as a basis for creating your video. The quality is most important for explainer videos, so make sure that you have done everything possible to make it look good.

If you can't do this yourself, hire someone who can do it instead of you.

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